Flintstones Vitimans

Parents want their kids to be the strongest– and strength doesn’t always come in physical
form. Flintstones will give kids the ability to create beyond what is expected of them.



Out of Home



1. Race against Time

A web game optimized for both computers and mobile device – players are prompted to use their creativity to construct figures (e.g. an elephant) out of tools children have access to (popsicle sticks, cardboard, markers, etc.) under a crunched time frame (30 seconds).

2. Mark the Landmarks

An interactive mobile interface – codes will be stationed around major city landmarks for participants to scan and draw on the landmarks within their mobile device. Those drawings will then be projected back onto the landmarks in real life.


Campaign Credits: Rachel Colonna & Diana Greis